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What is Personal Branding?

Article written by Walleska Bartolo Monteiro who is an Attorney, a marketing specialist, and an entrepreneur


Personal Branding is the management of your personal brand through a self-discovery communication process to be presented to your market.

(Orange County, CA) - Have you ever tried consciously and intentionally to create your personal brand? Have you ever thought about allocating time and investment to build your professional identity, differentiating yourself from the competition and presenting all your uniqueness, expertise, credibility and reputation? Have you ever proposed to manage your personal brand?

Yes or no? That is the question!

If you have not reflected on these issues, we recommend that you think, because PERSONAL BRANDING is precisely the process of self-knowledge and management that is indispensable to sell your best product: YOU!


Credit: Aryadne Woodbridge / Client: Sol Interiors
Credit: Aryadne Woodbridge / Client: Sol Interiors

For this, it is necessary not to confuse BRANDBRANDING AND PERSONAL BRANDING.

In short, a brand is an identifying symbol, mark, logo, name, word, and/or sentence that companies use to distinguish their product from others. A combination of one or more of those elements can be utilized to create a brand identity. Legal protection given to a brand name is called a trademark.


So, what would be the difference between PERSONAL BRANDING AND PERSONAL MARKETING?


According to Frost:

“The philosophy of Personal Branding is based on the assumption that each of us has unique gifts and a different purpose and dreams in life. By connecting these gifts, purposes and dreams, we open ourselves up to happiness and success in life”

Credit: @aryadneWoodbridge / Sol Interiors
Credit: @aryadneWoodbridge / Sol Interiors

You ARE your Brand!

Thus, PERSONAL BRANDING seeks to define its essence, its philosophy of being long-term, aligning its unique gifts, its purposes and its dreams, building its reputation over time. And its prestige does not rise overnight, it is a lengthy process and one of gaining confidence, credibility and authority in its area of ​​operation.

Collabore Brands specializes in PERSONAL BRANDING and invites you to rethink your mission, your vision, your positioning, your values, your image, your look, who you are, what you stand for, how you would like to be remembered, what are your attitudes, how do you behave towards your customers and network, how is your presence in the market, among so many other issues that this area of ​​knowledge covers.

PERSONAL BRANDING provides its discovery and refines its essence to be presented to the market, and it is from now on that PERSONAL MARKETING enters the scene that aims to create strategies and actions that communicate your brand.


PERSONAL MARKETING is part of the PERSONAL BRANDING process. It is the bridge that connects its essence to the market. While PERSONAL MARKETING focuses its attention on exteriorization, on brand visibility, PERSONAL BRANDING, on a large scale and in a much broader sense, promotes the interaction between its internal and external elements, creating even emotional connections between all parties that relate to it.

On-Location lifestyle and headshot photos


Why is PERSONAL BRANDING PHOTOGRAPHY so important for building your business?

Personal branding photography is marketing YOU – it’s all about celebrating the very best of you and your business. You want to share your talents and passions with the world, to show your ideal clients what it means to do what you do, and just how fantastic it is! You want people to know what it feels like to work with you, before they’ve even spoken to you. It’s all about being visible and open to putting yourself at the forefront of your business. (https://www.linkedin.com/pulse/why-personal-branding-photography-so-important-karina)

We would love to hear from you.

714.3009509 • ary@collaborebrands.com

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